Kalotės Pušynas
- Client
- Milansa
- Services
- Brand identity, Web design
- Year
- 2026
A gated quarter of modern single-storey houses among the pines in Kalotė, between Klaipėda and the sea, developed by Milansa. We created the identity and the website: a wordmark that joins modern and classic, a deep blue and gold palette with four signature steps, kalotespusynas.lt where buyers choose their house, and everything the sales team uses on site and online.
Challenge
New housing projects in Lithuania often look alike: a render, a logo and a price list. Milansa needed Kalotės Pušynas to feel calm and premium, to hold together the two things buyers come for, the city close by and the forest all around, and to help people choose a house before the quarter was built.
Approach
The wordmark joins modern and classic: a wide grotesk for Kalotės, the place, and a calligraphic italic for Pušynas, the forest. Deep blue and cream carry the brand, four blue steps mark every change from dark to light, and gold, the warm light of the entrance sign, is kept rare for actions. The same system runs through kalotespusynas.lt with its plot map and house plans, the folder, contract and cards handed to buyers, the gold keychain for new owners and the social media posts.
Result
The client said they had never seen this level of quality in a housing project.
Modern and classic
Kalotės Pušynas is new architecture in an old pine forest, and the wordmark says the same. Kalotės, the place, is set in a calm, wide, modern grotesk; Pušynas, the forest, in a classic calligraphic italic. Two words, two eras, one mark.
Blue of the evening, gold of the sign
Cream and deep blue are the canvas, the light of day and the evening sky over the pines. Between dark and light the brand always steps through four clear shades of blue instead of a soft gradient. Gold, the warm light of the entrance sign, is the one warm colour, kept rare for buttons, actions and the italic.
BaseIn proportion: cream 50 %, deep blue 30 %, mid blue 12 %, gold 8 %
StepsFour steps between dark and light, always in this order
Choosing a house
kalotespusynas.lt is where people choose. A first screen led by the entrance render and one gold call to action, the steps between sections, an interactive map of the plots, the area around and three house types, 165, 167 and 178 m².
On the ground
The same system follows buyers off the screen and into the deal: a folder for the contract with the wordmark in silver foil that turns gold at the end of Pušynas, business cards with the same foil over the four steps and a gold KP keychain handed over with the keys.
Social media posts
One system for every post: a visualisation, the wordmark or monogram, one headline and the four steps.
| All projects | Service | |
|---|---|---|
| Kalotės Pušynas | Branding | 2026 |
| tash.cards | Branding | 2026 |
| Celvana | Branding | 2026 |
| Vinted | Iconography | 2025 |
| Milansa | Branding | 2025 |
| Grmr | Branding | 2024 |
| Weardou | Branding | 2023 |
| Yachting Planet | Branding | 2020 |
| Lavango | Branding | 2020 |
| Swimmax | Branding | 2019 |
| Logofolio | Logo design | 2016 |