Vinted
- Client
- Vinted
- Services
- Icon design
- Year
- 2025
Vinted is the largest unicorn in Lithuania and Europe’s leading second-hand fashion marketplace. Founded in Vilnius in 2008, the platform has grown into a community of more than 65 million members across 21 countries, with over 2,000 employees working from offices in Vilnius, Berlin, Amsterdam, and Paris.
The Vinted design team commissioned me to help create and scale their product icon library in line with the brand’s defined style. Collaborating closely with the internal design team, I contributed to building an extensive, consistent, and flexible icon family that works seamlessly across mobile and web while reflecting Vinted’s clean and user-friendly visual language.
Icon designer: Nikas Geisleris
Design direction: Rokas Šmigelskas, Petras Navickas
Product design: Mantas Sutkus
UI Design system: Agne Čapaitė, Žilvinas Mačiulis
Challenge
Vinted, the Lithuanian unicorn and Europe’s leading second-hand fashion marketplace, serves more than 65 million members in 21 countries. Its product needed many new icons, from clothing categories to interface actions, and every new icon had to feel like it belonged to the same family as the hundreds that already existed.
Approach
Working closely with Vinted’s internal design team, we created and scaled the product icon library in line with the brand’s defined style. Every new icon follows the same rules as the existing set, so the library can keep growing without losing consistency.
Result
A consistent, flexible icon library used across Vinted’s product.
Derived from the Vinted wordmark
Building on the style already defined by the Vinted design team, the new iconography system extends the brand’s most recognisable asset - the Vinted logo - which represents friendliness, flow, and a human touch. The icons live in harmony with other visual elements, creating a cohesive and consistent design system.
Style building principles
Icons are designed with a focus on simplicity, clarity, and consistency, reflecting the brand's visual language. The design process starts with basic geometric shapes as the foundation, which are then carefully refined through rounded corners and subtle details. This attention to precision and balance ensures that each icon is not only functional but also visually cohesive, making for a polished and unified set of assets.
| All projects | Service | |
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