Yachting Planet
- Client
- Yachting Planet
- Services
- Brand identity
- Year
- 2020
Yachting Planet is a premium service offering yacht rentals, sightseeing tours, cultural experiences, and team-building activities on the water. They approached me with the challenge of creating a unique brand identity that would capture the essence of their world: serenity, freedom, and the timeless beauty of the sea.
The goal was to design a modern and iconic identity that could endure over time while resonating deeply with water, tranquility, sunsets, and maritime adventures. I developed a visual language built on simple yet distinctive forms, ensuring clarity and elegance across all touchpoints.
Challenge
Yachting Planet offers premium yacht rentals, sightseeing, cultural experiences and team-building on the water. The brand had to feel calm and premium while staying welcoming to first-time sailors, not only to seasoned yachtsmen.
Approach
The logo symbol combines a yacht and a globe in a few simple strokes that evoke serenity and the sea. Around it we set soft sky-to-sea colour gradients, a set of service icons and an animated version of the mark, used across print and social media.
Result
A calm, recognisable brand that sells the experience before guests step on board.
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