Grmr
- Client
- Grmr
- Services
- Brand identity
- Year
- 2025
GRMR is a modern digital product designed to help children and students improve their grammar skills through interactive and engaging learning experiences. As the designer, my goal was to create a fresh and scalable brand identity—one that feels approachable yet professional across all digital platforms.
The identity system was built to perform seamlessly across multiple touchpoints: from plugins integrated into platforms like Gmail or Google Drive, to standalone educational apps and writing tools. The branding is intentionally unobtrusive yet distinctive, enhancing the learning experience without ever distracting from it.
Challenge
Grmr helps children and students write better through interactive grammar exercises. The product lives in many places at once: plugins inside Gmail and Google Drive, a standalone app and writing tools. It needed one identity that feels friendly to a ten-year-old, credible to parents and teachers, and still readable as a tiny icon in a browser tab.
Approach
We built the mark from two simple elements, the letter g and a closing parenthesis, which together form a smiling face: grammar that feels personal. The symbol stays clear from a browser tab to a billboard. Around it we set a playful but disciplined system: a colour palette, a graphic language built on parentheses and an identity book.
Result
Grmr launched with one recognisable face across every touchpoint, from the browser tab to outdoor advertising.
The logo mark is built from two simple elements - the letter g and a closing parenthesis ‘)’ - merging to form a smiling face. This symbol represents communication, friendliness, and the joy of learning - turning grammar into something personal and engaging.
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